Brand Activation · Krystal
Butter by Krystal
The ask
Krystal moved its headquarters to Atlanta. We were asked to breathe new life into a Southern icon and tie it to the city it now calls home, for real, not for show.
What we made
Butter by Krystal. A full redesign of Krystal's flagship Atlanta location, wall to wall. ATL murals, a Bankhead graffiti room, neon that talks like the city, a "No-Map of Atlanta" at the bus stop, and a "Come Thru" out front. Content and activations pulled straight from the culture.
What happened
A drive-thru turned into a destination. The city pulled up, posted it, and claimed it as one of their own.
Flagship Atlanta redesign·Wall-to-wall ATL culture·From legacy brand to landmark