You can't buy your way into the culture. You have to be let in.
Butter is Atlanta's culture channel, a media brand and cultural marketing agency. When someone needs the city to care, they call us: brands, city institutions like Atlanta Housing, nonprofits like Habitat, developers, festivals, and founders. We bring the strategy, the campaigns, the activations, and the events, plus the channel that already has the city's attention.
WHAT BUTTER IS
Butter launched in 2017 in Atlanta, the most important culture city in the world, and became a place people check to know what's good. It gave us something most brands can't buy: real standing with the people who shape the culture.
THE TEAM
Butter is a team of culture-first makers, creators, and strategists who live in the culture, not study it from a distance. That's why the work connects. We build from the inside, with people who already have the trust.
Who runs this
Brandon Butler is the founder and CEO of ButterATL. He built it into Atlanta's culture channel after almost two decades in marketing, including roles at Accenture and Edelman.
He hosts Butternomics, ButterATL's podcast on the business of culture, and leads the strategy work behind Atlanta Cultural Strategy. More on his background: Brandon Butler.