Activation · Georgia Tech
Hoops & Hip Hop
The ask
Georgia Tech wanted to tip off the 2023-24 basketball season with more than school colors. They wanted the culture in the building.
What we made
Hoops & Hip Hop. We turned McCamish Pavilion into a one-night mash-up of sneakers, bass, and buckets, built end to end. Three-point face-offs that pitted students against athletes, a dunk contest that had the student section losing its voice before tip-off, and prizes dropping from the rafters.
What happened
NLE Choppa shut it down with a post-show concert, the building was loud before the season even started, and the Yellow Jackets walked into the year wrapped in culture, not just school colors.
McCamish Pavilion takeover·NLE Choppa post-show concert·Season launched on culture