Activation · CAVA
The Honey Hot Bowl
The ask
CAVA was opening a new run of stores across metro Atlanta and wanted to land with the city's influencers the right way.
What we made
We curated a CAVA menu item, the "Honey Hot Bowl," and brought Atlanta's top food voices out to taste it and experience the brand. A bowl the city helped put on the menu.
What happened
Atlanta's food creators showed up, ate, and posted. CAVA entered the market with a co-sign instead of an ad.
Custom menu item curated·ATL food influencers activated·Metro Atlanta store launch