The Honey Hot Bowl

The ask

CAVA was opening a new run of stores across metro Atlanta and wanted to land with the city's food creators the right way.

Atlanta's food scene runs on trust. A new chain can buy ads all day, but the city eats where its own food voices eat.

What we made

We curated a CAVA menu item, the "Honey Hot Bowl," and brought Atlanta's top food voices out to taste it and experience the brand. A bowl the city helped put on the menu.

The campaign changed what was on the menu, not just what was in the caption. Every piece of creator content pointed back to a real product in a real store, which is what a brand activation should do: give people something to show up for.

What happened

Atlanta's food creators showed up, ate, and posted. CAVA entered the market with a co-sign instead of an ad.