404 Fund Scholarship Gala
The ask
404 Day is Atlanta's day. The Scholarship Gala is where the celebration turns into something that lasts, putting real dollars behind the students and businesses shaping what the city becomes next.
What we made
The 404 Fund Scholarship Gala. A night bringing together Atlanta's change makers, community leaders, and creatives to invest in the next generation through scholarships. Part of 404 Weekend, the movement built by the 404 Collective, ButterATL, Atlanta Influences Everything, Trap Music Museum, and Finish First, to unify culture, commerce, and community under one weekend.
What happened
The room showed up for the city. To date, the gala has provided students and local businesses with over $250,000 in scholarships or local grants, part of a weekend that has generated nearly $3 million for the local economy since 2020.