Atlanta's chief export is culture. We're the channel it runs through.
Butter.ATL connects brands to the city through original stories, a chart-topping podcast, sold-out events, and a newsletter Atlantans actually open. And we don't just run the channel — brands hire the Butter team to make campaigns, content, and events of their own. If your brand needs to matter in Atlanta, this is the room.
Advertise — Ways to Work Together
Stories, told the Butter way
Original articles and video produced by our team in our voice — clearly labeled, never cringe. Your brand inside stories the city already wants to read.
Lives on: article pages + social + newsletter featureFresh Butter presenting sponsor
One sponsor per issue, top placement, written in-voice. The most direct line to 28K Atlantans who open on Thursday morning.
Lives on: weekly email + newsletter pageButternomics integrations
Host-read spots and episode presenting sponsorships on the business-of-culture show, distributed by iHeartPodcasts.
Lives on: episode audio + episode pages + clipsButter events & activations
From the 404 Day Parade to creator happy hours — presenting sponsorships, on-site activations, and co-produced events with built-in coverage.
Lives on: events calendar + recap content + socialRates & Packages
À la carte
from $1,500per newsletter / per branded post- Fresh Butter presenting sponsor (1 issue)
- One branded article or Reel
- Butternomics host-read spot
Monthly partner
from $6,000per month, 3-month minimum- 4 newsletters + 2 branded stories
- 1 podcast integration
- Always-on social tagging
- Monthly performance recap
Custom & events
Let's talkcampaigns, activations, productions- Event presenting sponsorship
- Original content series
- Full creative production
Selected Work — Case Studies
A city-wide series that made the brand feel local
2.4M views · 12 events · see the breakdown →The city tradition we built from scratch
Annual · City-wide · Sponsor-backed →Social-first storytelling for brands entering ATL
Drop real results here →Start the Conversation
Tell us what you're trying to do in Atlanta. We'll come back within two business days with ideas and a media kit — no spam, no drip campaign.