The Holiday
404 Day Weekend
April 4 is Atlanta's area code, its identity, its shorthand. We turned that into a civic holiday recognized by the city, the state, and the U.S. Congress. Every year we produce the parade, the block party, and the scholarship gala from the ground up.
22,565+ weekend RSVPs · 11,327 at the Block Party · 100,000+ since 2022 · $2.7M+ economic impact. Recognized by the City of Atlanta, the State of Georgia, and the U.S. Congress.