Campaign · Jif x Ludacris
The Lil Jif Project
The ask
Jif tapped Atlanta's own Ludacris to reimagine the brand for 2021. The campaign had to actually sound like Atlanta.
What we made
Luda teamed with Butter.ATL on a record built for the moment, titled "Butter.ATL." We licensed our name to the song and designed the single's artwork. Peanut butter, but make it ATL.
What happened
The Dave Meyers-directed video dropped, the single hit every platform, and "Butter.ATL" became the flow of the whole campaign.
134K+ views on launch·Single across every platform·Directed by Dave Meyers