The 404 Day Parade
What we made
We turned 404 Day into a parade down Peachtree. Atlanta's own holiday, marked the way the city deserves, with a march through the heart of downtown.
What happened
The whole city came out. 3,000+ people walked Peachtree with us, and thousands more lined the street to watch. Floats, bands, creatives, founders, families, every corner of Atlanta in one place on one day. The 404 took over its own city and put on a show.