The MOST ATL Awards

The ask

Grey Goose wanted to celebrate Atlanta's creative leaders in a way the city hadn't seen before.

Atlanta's creative class gets studied, borrowed from, and under-celebrated. Grey Goose wanted to be the brand that finally set the table.

What we made

We created the first annual MOST ATL Awards, a dinner honoring Atlanta's top and up-and-coming creatives. Career recognition next to categories that sound like the people in the room: Class Clown, Most Lit DJ, and every lane in between.

Concept, categories, honorees, run of show, production. We built the whole night and gave Grey Goose a seat at the head of the table without putting its logo in anybody's face.

What happened

A room full of the city's creatives, trophies in hand, celebrating their own. Grey Goose didn't sponsor the culture. It toasted it.