Wish ATL Block Party

Celebrate the return of the iconic So So Def billboard this Friday at the Wish ATL Block Party, sneaker release, VIP appearances, and much more. The billboard’s return kicks-off the release of the So So Def x Adidas Trae Young 1s, a sneaker collaboration honoring one of Atlanta’s flyest, most culture-defining record labels, and culminates with the Wish ATL Block Party taking place from 3-7pm. The block party will include tons of big prizes and raffles, VIP appearances from big names like Jermaine Dupri and the Atlanta Hawks, and music by DJ Champagne Trap. And make sure you check out Wish ATL’s So So So Def “History of Hits” room downstairs, too!